Freshening Up

There are two important reasons why you should update some of the content on your site on a regular basis.

First, for live visitors, you are giving them something new to be interested in. The added benefit to you is that for every time they come back and see something new, there is a likelihood their frequency of return is greater. So give them a reason to visit again.

Second, it will improve your site’s ranking. When a spider goes to look at your site it is looking for new, updated content. If it sees that nothing has changed, it will most likely increase the amount of time before its next visit. On the other hand, when fresh content is seen, the spider will increase its frequency of visits to your site. The more indexing, the better your SEO ranking.

If you would like a free website consultation, contact me.

This entry was posted on Sunday, November 30th, 2008 at 2:44 pm and is filed under Website Design & Development, Website Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.