Visitor Tracking

Let’s say you own a retail store. Your observation of the visitors to your store showed that 90% of them walked in through the front door, went directly to one section of the store, looked closely at the bottom shelf or that section, and then walked out. What would you do with that information? You would consider what is on that shelf, in addition to considering why the other sections of your store were not getting any attention. Then you would naturally make some changes.

These observations can be made of the visitors to your site. Most web hosts provide some basic visitor traffic software, usually through a control panel, which you can use to analyze the effectiveness of your site. You can also establish an account with Google Analytics which is a free service and offers detailed data about your site.

These tools can help you analyze your site’s effectiveness. You can determine where visitors are coming from, what search words they are using, what pages they visit and for how long, what time of day, week, and month sees the most traffic, etc. Empowered with the data, you can then make modification to your site, the ways and methods you promote, and other business building strategies.

This entry was posted on Tuesday, December 2nd, 2008 at 12:29 pm and is filed under Website Design & Development, Website Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.